marcela tapia
Multi-Media Marketing
Experience
WEAU 13 NEws
2020- Present
Marketing Director | Operations Manager
- Managed the transformation of the morning newscast, leading it to become the number 1 market leader and increasing audience engagement and ad revenue through strategic promotions and multi-platform campaigns.
- Managed timelines for an average of 5-10 projects simultaneously, reducing delivery time by 15%.
- Oversaw and mentored Producers, providing project direction for daily news teases and TV commercials for local clients, ensuring creative vision and project goals were met.
- Coordinated workflow between creative teams and other departments, ensuring the successful execution and timely delivery of multi-platform initiatives.
- Tracked and analyzed engagement data for traditional and digital media campaigns, leveraging insights to optimize project strategies and measure ROI.
- Owned the go-to-market strategy for multi-platform promotions, aligning marketing initiatives with business operations to drive revenue.
- Drone Operations Manager. Oversee Drone Pilots and drone operations in general.
2018 - 2020
KSLA NEWS 12
SENIOR MARKETING PRODUCER
- Developed and executed multi-platform marketing strategies that drove audience growth and conversion.
- Developed and managed timelines and workflow between creative and other departments, ensuring successful project completion.
- Used data analytics to measure campaign performance, identify audience buying behaviors, and optimize messaging for maximum engagement and sales
- Directed the creative and planning process for high-converting commercials and client advertisements.
2015 - 2018
WBRC FOX 6 NEWS
MARKETING PRODUCER
- Produced and directed commercial and station advertisements, managing the entire production lifecycle from concept to final delivery.
2013 - 2015
KAIT REGION 8 NEWS
MARKETING PRODUCER
- Produce commercial and station advertisements
- Lead the creative process on multiple client and station commercials
- Write, light, shoot, edit and create original graphics for assigned commercials
- Develop Social Media teases and daily news teases for station
promotion - Lead field producer on station Backyard BBQ promotion
- Lead Producer on Arkansas State University Coach’s show
About Me
I’m a Creative Services Director with over 10 years of experience. Delivering excellence in marketing with creative design and strategic, collaborative solutions to better fulfill clients’ and station needs.
Skills
Premiere
90%
After Effects
90%
Photoshop
90%
Illustrator
90%
WordPress
80%
more skills
Video Editing – Copy Writing – Motion Graphics – Video Recording Photography – Marketing- Digital Marketing – Traditional Marketing
Social Media Marketing – Advertising- Digital Media – Drone Pilot
Marketing Strategy – SEO – Market Research – Project Management
Film -New Media – Social Media – Translation – Excel -SQL- Tableau
R Language- Kaggle- SharePoint-Salesforce-SAP (BO, BI)- Adaptive Data analysis- Data-visualization and storytelling- Project management- Budget management -English -Spanish
Education
2012
B.S. RADIO-TELEVISION
ARKANSAS STATE UNIVERSITY
Google Data Analytics Specialization
Google Project Management Specialization
Contact
- marcelatapia.com
- mtapia@marcelatapia.com